Marketing and brand development strategist, Ambar is a Mexican-American based in Brooklyn NY by way of Vermont, Mexico City, Boston, and Los Angeles. She works with creative organizations, nonprofits, and tech companies. Her work is focused on partnerships, creative empowerment, social justice, women's rights, economic diversity, and increasing content creation regarding positivity, mental health, and self-love, while building bridges between people and cultures.
A bit of the story:
I grew up between Mexico and Vermont, with a family that liked to define themselves by being untraditional. My Mexican mother had been kicked out of her parents home after having her first daughter at 17 and went to teach art at a Waldorf School in San Cristobal de Las Casas, and my father was a 70s hippy that prided himself in his vegetarianism and Howard Zinn collection. By the time I graduated high school, I had attended public school, private school, Waldorf School, and home-schooled, both in the US and in Mexico.
While my parents highly valued travel and unique experiences, my family did not have a lot of financial means, leaving us (the kids) many times to living with friends, or in cars, tents, or in the back of shops (even spent a Christmas and New Years in the storage of a friends store). While this could easily be a traumatic experience, it’s fueled a lot of my work. I was taught through years of survival that positivity and creativity are incredibly motivating.
While I may not have had the privilege of financial backing for any of my endeavors (I even paid my way through High School), I do know what it’s like to fully believe in myself and what I’m capable of. When I went to art school for a couple of years, I learned that as much as education has it’s worth, my form of educating had been trained through living, and I learn as I do. Through people, through research, through creating.
I moved to LA when I was 19 and went after a career working with startups, in project management and marketing. At 21, I started my first business with a partner that taught me about client development, while I inspired him to create differently. Together we ran a creative agency that quickly reached top 50 in Los Angeles and collaborated with a huge variety of brands, from Gillette, to Life After Denim, to Vanity Fair, and more.
In 2017 I left the agency, and lived as a digital nomad for two years, consulting and collaborating with creative brands like Wear Lively, Swimsuits for All, and Travel Tech Con. In 2018, I co-founded NETA, a branding, marketing, and advocacy agency along with my co-founder, Daiquiri Ryan.
Outside of work, I continue to travel, to explore, to adventure, to dance (just a bit of bachata and salsa mostly). I’m passionate about connecting with people, with cultures, and with organizations that want to be creative while making an impact.