Early on, I realized that I was obsessed with the intersection of creativity and strategy. Through art, our world - policies, politics, access, representation - can all change. Combine that with strategy, and our own community is so powerful.

Growing up as a “ni de aquí ni de allá” kid, I was always proud to imperfectly balance two cultures. Mexico taught me to see art in everything, to be proud of my ancestors, and to utilize storytelling to build power. Meanwhile, the US challenged me, I put myself through high school, started working before I can fully remember, navigated a system through being low-income and in an immigrant household, and was taught early on to question the history lessons we get in school and the authority that has created oppressive systems.

While teaching art and working with startups, I realized that the marketing space lacked vital representation. When I launched Neta Collab, it was with the recognition that less than 1% of advertising agencies are woman-owned (AdWeek), and that I would build a diverse team dedicated to supporting social movements that truly represent and understand the communities our partners work with.

On a Personal Note

I spend my time designing my home, seeking out mountain trails and wild places, or celebrating our Mexican and Salvadoran cultures through food, art, and travel. In 2024, my husband and I eloped in Alaska (read about our glacier adventure on our photographer, Courtney Blair’s blog)!